A new era of search marketing
With more well run, automatic account management, it has become easier to manage a "standard" campaign. This is mainly due to the fact that machine learning has evolved so rapidly in our industry the last years. As a consequence, it is vital for marketers to dig deeper and learn how to utilize the algorithm to optimize towards the right goals to serve the overall business objective. Therefore, at SBT Media, we question what we know today, work for improvement and embrace change, always.